Sino ang mahilig sa gadgets?

Talaga? Ang mga BabyBoomers (edad 40 pataas) at Gen X (edad 26-40) daw ang nagiging mahilig sa mga tech gadgets, social networking at blog. Nalalaos na raw ang mga kabataan sa paggamit ng internet.

Siguro totoo nga ito. Sino ba kasi ang may pera, pambili ng mga yan, di ba?

Basahin ang detalye mula sa pag-aaral ng isang balita kong napakagandang kumpanya, Accenture:

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If you think years of experience in the electronics industry gives you a unique perspective into the consumer market and consumer behavior, you're probably wrong.

Accenture, a management consulting firm, recently conducted a survey among 3,000 consumers across the United States to create its annual report on consumer electronics products and services usage. The survey's results offer a host of surprising discoveries.

Here are a few highlights:
Baby boomers, defined in Accenture's survey as those 45 years old or older, are embracing popular consumer technology applications nearly 20 times faster than younger generations.
Compared to a year ago, Gen Y, consumers between the ages of 18 and 24, are decelerating their use of consumer electronics and related services (social networking, blogging, listening to podcasts, watching and posting video on the Internet).

The "connected home" isn't happening. Survey respondents picked game consoles, television and portable music players as three consumer electronics products whose ability to connect to the Internet either directly or through a home network is "unimportant" to them.

Last, 91 percent of survey respondents said they spend "zero hours per week" in a virtual world such as "Second Life."

Meanwhile, the faster growth of new consumer services adoption by baby boomers over the last 12 months appears to be something of a social imperative.

"Baby boomers are more hip with technologies than we usually give them credit for," said Kumu Puri, a senior executive with Accenture's consumer technology practice. Clearly, boomers want to "stay up-to-date," and "stay connected with children and their grand children," she said, through the use of popular consumer technology applications.

The survey showed a 67 percent increase among baby boomers reading blogs or listening to podcasts. In contrast, Gen Y's usage of such applications was flat, declining by less than one percentage point. Today, 45 percent of Gen Y are engaged in reading blogs or listening to podcasts, while 26 percent of baby boomers have begun to do so.

Similarly, baby boomers connected on social networking sites jumped by 59 percent. Meanwhile, the usage and activities among Gen Y on social networking sites have also plateaued, showing only a two percent increase.

The survey also indicated that Gen Y consumers watching and posting videos on the Internet declined by 2 percent over the last 12 months, while similar use among baby boomers increased by 35 percent.

In essence, among Gen Y, the use of consumer electronics and related services is showing an overall slowdown and, in some cases, a flattening or decline compared with boomers, Accenture's report concluded.

How to explain such a behavioral shift -- particularly among Gen Y?