Friday, July 1, 2011

Cigarettes and Coffee

1 week na pala akong hindi nag-Starbucks.  Well, simula nung bawal ng mag-yosi sa Starbucks.  Pero I don't mind their decision, with all honesty.  I think it is a marketing strategy.  I don't think they are doing that because they care about the health of the people, come on!  Sabi nga ni Tita CheChe, sobrang makasalanan ang mga Frapuccino nila.

My take, Starbucks will attract more coffee drinkers who are non-smokers.  Good for them.  If that's their new target market then good.  Good thing naman is that the smokers still have lots of choices.  Puwede namang magyosi sa Coffee Bean o sa Seattles o sa Bo's Cofee.  

So para sa akin, di ako target market ng Starbucks.  OK lang.  Katulad din ng hindi ako target market ng Pepsi at ng Lucky Me.  All is fair in business and smoking =).

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